Episode #142 Setting Goals That Actually Work

Overview

In this episode, Dr. Charlotte Huntley challenges entrepreneurs in public health to rethink how they approach goal setting. She explains that the struggle to achieve business or impact goals often begins before those goals are even set. The problem isn’t lack of motivation, it’s a weak foundation.

Dr. Huntley walks listeners through five powerful strategies to uncover and correct early patterns that limit success. From clarifying root problems to redefining success metrics and scaling from individual to population-level thinking, this episode offers actionable insights for building sustainable, revenue-generating ventures that truly improve community health.

Whether you’re launching your first public health startup or scaling an established enterprise, this episode helps you align impact and income. Turning intentions into measurable change.

Takeaways

• Start with the real problem. Don’t rush to solutions. Sustainable impact begins with understanding what’s actually preventing change.

• Let impact—not current capacity—drive your goals. Define objectives around the outcomes you want, not just what feels realistic today.

• Focus on outcomes, not just activities. True progress is measured by health outcomes and revenue growth, not busyness.

• Define success for yourself. Only you can decide what meaningful impact and financial stability look like in your business.

• Shift from individual to population-level thinking. Leverage your expertise to design scalable models that reach more people and create recurring income.

• Strengthen your foundation first. Goal success begins long before writing objectives—it starts with clarity, alignment, and confidence in purpose.

• Integrate mission and money. When impact and revenue goals work together, sustainability follows.
  

Resources For Public Health Entrepreneurs

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Whether you’re just getting started or you’ve been in public health consulting or other type of business for a while, we provide support for public health entrepreneurs through our podcast and mastermind group program. We serve public health entrepreneurs in South Carolina, Georgia, Florida, and California as well as other parts of the United States and worldwide.