Episode #143 Planning For Impact And Income

Overview

In this episode of Public Health Entrepreneurs, Dr. Charlotte Huntley shares a practical, systematic approach to strategic planning that helps public health entrepreneurs achieve both meaningful impact and sustainable revenue. Drawing from over 25 years of experience in healthcare, public health, and entrepreneurship, Dr. Huntley breaks down how to move from scattered ideas to focused, actionable strategies.

Listeners will learn how to reverse-engineer success, create outcome-driven frameworks, and maintain flexibility in planning, all while aligning mission-driven goals with financial growth. This episode empowers you to transform your strategic plan into a living, adaptable framework that guides decisions, strengthens sustainability, and maximizes your population health impact.

Takeaways

• Start with the end in mind. Define your vision of success for both the populations you serve and your business goals, then reverse-engineer the path to get there.

• Focus on outcomes, not offerings. Build your strategic framework around desired health outcomes and the revenue those outcomes can generate—not just programs or services.

• Establish clear decision-making criteria. Knowing what opportunities to say “no” to is just as powerful as saying “yes” to the right ones.

• Plan for both impact and revenue milestones. Track population health outcomes and financial performance concurrently to identify their intersection—the true sweet spot of sustainable growth.

• Embrace regular review and adjustment. Treat your strategic plan as a living document that evolves with your business and changing market conditions.

• Sustainability equals impact. Financial health strengthens your ability to continue delivering measurable public health improvements.

• Clarity builds confidence. A structured, yet flexible, planning process ensures that every decision supports both mission and profitability.
  

Resources For Public Health Entrepreneurs

Whether you’re just getting started or you’ve been in public health consulting or other type of business for a while, we provide support for public health entrepreneurs through our podcast live mastermind, and on-demand programs. We serve public health entrepreneurs in South Carolina, Georgia, Florida, and California as well as other parts of the United States and worldwide.

Learn more about the Public Health Entrepreneurs Mastermind group program here.

Subscribe here for Public Health Entrepreneurs podcast updates so that you don’t miss anything.

Podcast Apps

Public Health Entrepreneurs Podcast in Apple Podcasts 

Public Health Entrepreneurs Podcast in YouTube Music 

Public Health Entrepreneurs Podcast in Spotify

---

Whether you’re just getting started or you’ve been in public health consulting or other type of business for a while, we provide support for public health entrepreneurs through our podcast and mastermind group program. We serve public health entrepreneurs in South Carolina, Georgia, Florida, and California as well as other parts of the United States and worldwide.