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Episode #116 Marketing Operations and Canva Secrets with Katy Keene
- Laura Hollabaugh
- 7 hours ago
- 2 min read
Overview
Join Dr. Huntley as she sits down with Katy Keene, founder of Keene Lane Co. and one of the first Canva Agency Partners in the U.S., to explore the true meaning of marketing operations and how tools like Canva can empower entrepreneurs and organizations in public health. Katy shares insights on aligning people, processes, and technology for effective marketing, and offers practical tips for leveraging accessible tech to streamline workflows, boost creativity, and scale your impact—proving that marketing is much more than just creating pretty visuals.
Meet Katy Keene
Katy Keene is a Marketing Operations Strategist, creator of the ALIGN Framework, Canva Agency Partner, and AI Educator & Advocate. As the founder of Keene Lane Co. (KLC), she helps teams streamline marketing systems, integrate AI thoughtfully, and align people, processes, and technology for sustainable growth. Known for her actionable, people-first approach, Katy empowers teams to reduce chaos, scale smart, and maintain brand integrity—without losing the human touch. She's also passionate about advancing women-led innovation in tech, bringing fresh perspective and energy to every stage she steps on.
Takeaways
Mastermind groups provide invaluable support and learning opportunities.
Marketing encompasses product, price, place, and promotion.
Canva is evolving into a productivity and creativity tool.
Accessibility features in design are crucial for public health content.
Nonprofits can access Canva for free, enhancing their marketing efforts.
AI tools are becoming integrated into design platforms like Canva.
Creating a brand voice in Canva can streamline content creation.
Collaboration features in Canva improve team efficiency.
Understanding marketing operations can help entrepreneurs scale their businesses.
Engaging presentations can be created easily with Canva's features.
Interested in diving deeper into Canva?
Join Katy in her upcoming workshop to learn more. Our listeners will receive a discounted offer!
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Whether you’re just getting started or you’ve been in public health consulting or other type of business for a while, we provide support for public health entrepreneurs through our podcast and mastermind group program. We serve public health entrepreneurs in South Carolina, Georgia, Florida, and California as well as other parts of the United States and worldwide.
