Episode #128 How Many New Clients Do You Need?

Overview

In this episode of Public Health Entrepreneurs, we tackle a deceptively simple but crucial question for every entrepreneur: How many clients do you actually need to reach your business revenue goals? Drawing from recent coaching conversations, hear how the answer to this question shapes your entire marketing strategy and why clarity here can prevent wasted time, stress, and overwhelm. Through real client examples, we demonstrate how staying focused on the right number of clients will help you build a marketing plan that is effective, sustainable, and tailored to your business model, whether you’re pursuing one high-value consulting client or attracting hundreds of course enrollments. This episode is a must-listen for established public health entrepreneurs seeking to align revenue goals with strategies that actually work.

Takeaways

• The number of clients you need dictates your marketing strategy, high-ticket offers require far fewer clients than low-ticket offers or membership models.

• Many entrepreneurs mistakenly apply marketing tactics designed for large-scale client acquisition, even when they only need 1–3 clients.

• Failing to align your strategy with your goals can lead to overwhelm, inefficiency, and wasted resources.

• Networking and relationship-building often yield better results for high-value service providers than mass marketing tactics.

• Tools like AI can be helpful but must be used in context otherwise, they can create unnecessary noise and confusion.

• Scaling your marketing efforts should be based on clarity, not comparison with what others are doing.

• Maintaining focus on only the right opportunities helps entrepreneurs avoid burnout and make steady progress.

• A tailored, sustainable marketing plan creates confidence and momentum toward achieving revenue goals.
  

Resources For Public Health Entrepreneurs

Grab your copy of: Top 10 Tips For Finding Clients

Grab your copy of: Top 10 Tips For Getting Started

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Whether you’re just getting started or you’ve been in public health consulting or other type of business for a while, we provide support for public health entrepreneurs through our podcast and mastermind group program. We serve public health entrepreneurs in South Carolina, Georgia, Florida, and California as well as other parts of the United States and worldwide.