Episode #173 Your Network Is Your First Market

Overview

Are you spending hours building a social media presence from scratch but still waiting for your first client? Dr. Charlotte Huntley is back on Public Health Entrepreneurs to reveal why your next client might actually be someone you already know. In this episode, she breaks down three powerful networking strategies to help you grow your public health business without feeling pitchy or overwhelmed. Tune in to learn how to leverage your existing connections and clearly communicate your value to land more referrals!

Takeaways

• Start with your existing network: Before trying to attract strangers, reach out to people who already know and trust you. This built-in trust often leads to faster results and client acquisition than relying solely on a new social media presence.

• Focus on the impact: You can overcome the embarrassment of sharing a new business by focusing on the outcomes you want to achieve and the people you intend to help.

• Ditch the vague descriptions: Your network cannot refer you or hire you if they do not understand what you offer. Practice explaining exactly what you do and who you help in plain language.

• Specifics drive referrals: Changing your pitch from simply "doing some consulting" to a clear statement about exactly how you help specific organizations can lead to almost immediate referrals.

• Reconnecting is not selling: Treat networking as relationship maintenance by checking in, sharing useful information, or congratulating connections on milestones to stay visible without feeling transactional.
  

Resources For Public Health Entrepreneurs

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Whether you’re just getting started or you’ve been in public health consulting or other type of business for a while, we provide support for public health entrepreneurs through our podcast and mastermind group program. We serve public health entrepreneurs in South Carolina, Georgia, Florida, and California as well as other parts of the United States and worldwide.