Episode #171 What Are You Actually Selling?

Overview

Are you struggling to land clients despite having incredible public health expertise? The problem might not be your skills, but how you are packaging them. In this episode of Public Health Entrepreneurs, Dr. Charlotte Huntley breaks down three practical strategies to transform your vague services into clear, irresistible offers. By learning how to perfectly package your expertise, you will make it easier for the right clients to recognize their need for your work and say yes, ultimately growing your business and expanding your public health impact.

Takeaways

• The Power of Specificity: Discover why getting incredibly specific about who you help and what changes for them is the secret to converting inquiries into clients, featuring a real-world example of a pharmacist turned health educator.

• Outcomes Over Process: Learn the crucial difference between selling your behind-the-scenes process (like data analysis) and selling a tangible, clear deliverable (like a 90-day community health snapshot).

• Service vs. Offer: Understand how to properly distinguish your service (the work you do) from your offer (how you present it, what it includes, the price, and the final takeaway).

• Advice for Beginners: Hear a special warning for new consultants on why you should stick to creating just one drafted offer to avoid overcomplicating your business and getting lost down a "rabbit trail".

• Exclusive Community Updates: Find out why subscribing to the Public Health Entrepreneurs podcast newsletter is the only way to get updates on exclusive new programs and events.
  

Resources For Public Health Entrepreneurs

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Whether you’re just getting started or you’ve been in public health consulting or other type of business for a while, we provide support for public health entrepreneurs through our podcast and mastermind group program. We serve public health entrepreneurs in South Carolina, Georgia, Florida, and California as well as other parts of the United States and worldwide.