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Public Health Entrepreneurs, Public Health Consulting
Public Health Entrepreneurs, Public Health Consulting

Public Health Entrepreneurs Podcast

The Podcast

The purpose of the Public Health Entrepreneurs Podcast is to explore topics of interest for professionals at the intersection of public health and entrepreneurship.

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We will explore topics around getting started, finding clients, offers and sales, leads and marketing, systems and productivity to help you strengthen your confidence and grow the business of your dreams! Whether you’re just getting started or you’ve been in business for a while, you’ll find helpful tips and strategies in the episodes that we publish every week. Subscribe to our newsletter so that you won’t miss out on podcast updates.

Public Health Entrepreneurs, Public Health Consulting
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Episode #158 Niching Down And Gaining Clarity (2026 Update)

  • 2 days ago
  • 2 min read

Public Health Entrepreneurs

Overview

Are you a public health entrepreneur trying to serve everyone, only to find you're connecting with no one? In the changing public health landscape, gaining clarity on your specific target audience and the exact problem you solve is more critical than ever. In this episode of Public Health Entrepreneurs, Dr. Charlotte H. Huntley breaks down the undeniable power of niching down in your business. Discover how narrowing your focus can actually expand your opportunities, make you a highly sought-after subject matter expert, and attract premium clients who have been searching for exactly what you offer.






Takeaways

  • The Generalist Trap: Why trying to serve everyone means you connect with no one, and how specializing makes you a relatable, premium subject matter expert.

  • The 3 Pillars of a Niche: The foundational questions for finding your focus: Who you are most interested in serving, What specific issues you are drawn to addressing, and Why you care about these topics.

  • The Magic Formula: How combining your specific target population (your "who") with a specific issue (your "what") creates a powerful, easily referable niche.

  • Busting Niche Myths: Overcoming the common fears that niching down will limit your opportunities or lead to boredom.

  • Taking Action: Practical steps to start testing and refining your niche by committing to it for a three to six-month period.

  • Proof of Concept: The telltale signs that you've successfully found your niche, such as potential clients telling you, "I've been looking for someone like you".

Resources For Public Health Entrepreneurs


Whether you’re just getting started or you’ve been in public health consulting or other type of business for a while, we provide support for public health entrepreneurs through our podcast live mastermind, and on-demand programs. We serve public health entrepreneurs in South Carolina, Georgia, Florida, and California as well as other parts of the United States and worldwide.


Learn more about the Public Health Entrepreneurs Mastermind group program here.


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Whether you’re just getting started or you’ve been in public health consulting or other type of business for a while, we provide support for public health entrepreneurs through our podcast and mastermind group program. We serve public health entrepreneurs in South Carolina, Georgia, Florida, and California as well as other parts of the United States and worldwide.



 
 
 

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