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Overview
In this episode, Dr. Huntley discusses the importance of niching down and gaining clarity in your business. She emphasizes the need to identify who you are most interested in serving, what issues you are most drawn to addressing, and why you care about these topics. Niching down helps you become a subject matter expert, be more relatable to your clients, and attract business. Dr. Huntley also highlights the power of combining the target population and the specific issue you want to address. Niching down is an ongoing process that can be revisited and adjusted as your business evolves.
Takeaways
Niching down helps you gain clarity and focus in your business.
Identify the target population you are most interested in serving.
Determine the specific issue or topic you are most drawn to addressing.
Understand why you care about these topics and how they align with your business goals.
Combining the target population and the specific issue can create a powerful niche.
Niching down is an ongoing process that can be adjusted as your business evolves.
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