Episode #172 Marketing Without Losing Yourself
- Jul 23
- 2 min read

Overview
Are you exhausted by the pressure to be everywhere on social media and post generic content just to play it safe? In this episode of Public Health Entrepreneurs, Dr. Charlotte Huntley explains how consistent marketing doesn't mean changing who you are. She shares three actionable strategies to help you market your public health business authentically and effectively. Listen in to learn how to find the right platforms for your target audience, confidently share your unique expertise, and turn performative marketing into genuine, sustainable conversations.
Takeaways
Why you need to identify exactly who you are trying to attract before you even select a social media platform.
The reason you should base your marketing decisions on where your ideal clients actually spend time, rather than just following the latest trends.
How sharing your specific perspective and professional experiences will engage your audience much more effectively than safely posting generic health information.
Why treating marketing like a simple, conversational chat with a colleague can instantly remove barriers and feel much more natural.
How to get further help with these strategies by connecting at publichealthentrepreneurs.com and subscribing to the podcast newsletter.
Resources For Public Health Entrepreneurs
Whether you’re just getting started or you’ve been in public health consulting or other type of business for a while, we provide support for public health entrepreneurs through our podcast live mastermind, and on-demand programs. We serve public health entrepreneurs in South Carolina, Georgia, Florida, and California as well as other parts of the United States and worldwide.
Learn more about the Public Health Entrepreneurs Mastermind group program here.
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Whether you’re just getting started or you’ve been in public health consulting or other type of business for a while, we provide support for public health entrepreneurs through our podcast and mastermind group program. We serve public health entrepreneurs in South Carolina, Georgia, Florida, and California as well as other parts of the United States and worldwide.

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