Episode #168 How to Present Your Consulting Services

Overview

Do you ever struggle to explain exactly what you do as a public health consultant? The reality is that the way you talk about your consulting services can make or break whether someone decides to hire you. In this episode of Public Health Entrepreneurs, Dr. Charlotte H. Huntley breaks down exactly how to present your services with absolute clarity and confidence. If you have been relying on your academic credentials instead of highlighting client outcomes, or if you frequently get bogged down in complicated industry jargon, this episode is your simple roadmap to crafting a winning pitch that sparks curiosity and opens the door to deeper sales conversations.

Takeaways

• The Ultimate Presentation Framework: Learn the simple formula for a perfect elevator pitch: Who you help + the problem you solve + the outcome they get.

• Ditch the Jargon: Why relying on complicated public health language hurts your chances of connecting with prospects and how to keep your message short, simple, and clear.

• Stop Winging It: Discover why the sales conversation is the one area of your business you absolutely cannot improvise, and why consistent practice is non-negotiable.

• Outcomes Over Credentials: Why focusing on the specific value you provide—like saving a client time or money—is far more effective than highlighting the letters behind your name.

• The Power of Storytelling: How to weave brief, simple examples or hypothetical scenarios into your pitch so potential clients can clearly visualize the transformation you offer.

• Build Confidence Through Practice: Why true confidence comes from practicing with real people and gathering feedback, rather than waiting until you simply "feel ready".

• Consulting Clarity Mastermind: Get the details on Dr. Huntley's new live virtual mastermind designed to help public health entrepreneurs practice their pitch and get customized business guidance.
  

Resources For Public Health Entrepreneurs

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Whether you’re just getting started or you’ve been in public health consulting or other type of business for a while, we provide support for public health entrepreneurs through our podcast and mastermind group program. We serve public health entrepreneurs in South Carolina, Georgia, Florida, and California as well as other parts of the United States and worldwide.