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Public Health Entrepreneurs, Public Health Consulting
Public Health Entrepreneurs, Public Health Consulting

Public Health Entrepreneurs Podcast

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The purpose of the Public Health Entrepreneurs Podcast is to explore topics of interest for professionals at the intersection of public health and entrepreneurship.

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We will explore topics around getting started, finding clients, offers and sales, leads and marketing, systems and productivity to help you strengthen your confidence and grow the business of your dreams! Whether you’re just getting started or you’ve been in business for a while, you’ll find helpful tips and strategies in the episodes that we publish every week. Subscribe to our newsletter so that you won’t miss out on podcast updates.

Public Health Entrepreneurs, Public Health Consulting
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Episode #127 Expert LinkedIn Strategies, With Louise Brogan

  • Writer: Laura Hollabaugh
    Laura Hollabaugh
  • Sep 11
  • 2 min read

Public Health Entrepreneurs

Overview

In this episode of Public Health Entrepreneurs, Dr. Charlotte Huntley is joined by LinkedIn marketing expert Louise Brogan to discuss how public health entrepreneurs can strategically use LinkedIn to elevate their visibility, attract the right clients, and secure opportunities. Louise shares her journey from software engineering and working in the UK’s NHS to becoming a LinkedIn strategist and agency owner, explaining why focusing on one platform transformed her business.


Learn how to optimize profiles so they don’t read like résumés, but instead highlight value for prospective clients; why LinkedIn is the ultimate platform for decision-makers and high-value leads; and how to harness the power of live video and repurposed content to position yourself as a visible, trusted expert. Packed with practical, actionable tips, this conversation is geared toward entrepreneurs in public health who want to leverage LinkedIn in an intentional way.


Meet Louise Brogan

Louise is an international speaker, author, writer, and CEO of Louise Brogan Ltd, helping B2B companies leverage LinkedIn to raise their profile and generate leads and sales. As the host of the 'Raise Your Visibility Online' podcast and YouTube channel with over 100,000 subscribers, she shares actionable tips for growing businesses online.




Takeaways


  • Focusing deeply on one platform like LinkedIn can accelerate visibility and attract higher-quality opportunities.

  • LinkedIn’s audience includes decision-makers, executives, and organizations with budgets, making it ideal for experts seeking corporate clients or speaking engagements.

  • A LinkedIn profile should not look like a résumé. It should clearly convey who you help, how you help them, and how they can work with you.

  • Your profile headline is critical for attracting clicks and sparking interest from the right audience.

  • The About section should be audience-focused, not a career autobiography.

  • Consistency is easier when you strategically repurpose live videos into articles, clips, podcasts, and newsletters.

  • Engagement may be quiet during live streams, but the real opportunities often emerge afterward via messages and referrals.

  • Visibility builds credibility: showing up consistently increases the chance of being referred in high-level conversations among decision-makers.


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Whether you’re just getting started or you’ve been in public health consulting or other type of business for a while, we provide support for public health entrepreneurs through our podcast and mastermind group program. We serve public health entrepreneurs in South Carolina, Georgia, Florida, and California as well as other parts of the United States and worldwide.



 
 
 

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