Episode #167 Choosing Your Consulting Niche

Overview

Are you struggling to define exactly what your public health consulting business does? You might be tempted to try and serve everyone, but as Dr. Charlotte H. Huntley explains in this episode of the Public Health Entrepreneurs podcast, that could actually be holding your business back. Dive into the critical difference between limiting yourself and getting clear enough so clients can actually hire you. Dr. Huntley shares over 25 years of experience to walk you through exactly how to test your ideas, pinpoint your specific target audience, and articulate your value proposition in a single sentence. If you are an entrepreneur looking to make an impact in population health, this episode provides the actionable clarity you need to master your consulting niche.

Takeaways

• Niching is not limiting: Choosing a specific focus provides the necessary clarity for potential clients to understand exactly what you do and ultimately hire you for your services.

• The danger of broadness: The urge to do everything is common among public health entrepreneurs, but attempting to serve everyone means you ultimately serve no one.

• Three pillars of a strong niche: Successful niches clearly define who is being served, pinpoint a specific problem to solve, and align with your genuine passions. Your target audience could include nonprofit organizations, foundations, local and state governments, or health departments.

• Testing your ideas: You cannot just pick a niche without validation; you must assess market demand, your own expertise, and ensure passion alignment to make sure it works.

• The one-sentence test: The ultimate test of niche clarity is whether you are able to articulate exactly who you help and what outcome you deliver in just a single sentence.

• Upcoming Mastermind Opportunity: Listeners can secure personalized guidance by joining the live virtual Consultant Clarity Premium Mastermind Experience, where entrepreneurs will submit challenges in advance and practice presenting their services.
  

Resources For Public Health Entrepreneurs

Whether you’re just getting started or you’ve been in public health consulting or other type of business for a while, we provide support for public health entrepreneurs through our podcast live mastermind, and on-demand programs. We serve public health entrepreneurs in South Carolina, Georgia, Florida, and California as well as other parts of the United States and worldwide.

Learn more about the Public Health Entrepreneurs Mastermind group program here.

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Whether you’re just getting started or you’ve been in public health consulting or other type of business for a while, we provide support for public health entrepreneurs through our podcast and mastermind group program. We serve public health entrepreneurs in South Carolina, Georgia, Florida, and California as well as other parts of the United States and worldwide.